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is a digital designer & art director based in Kirkland, WA.
Minyoung currently works at Sendbird as a brand designer.

Scroll below for work ↓
︎︎︎ O Jar
︎︎︎ USPS Delivers
︎︎︎ In Our Boots
︎︎︎ Om
︎︎︎ Google Assistant KIDS
︎︎︎ Film Photography


O Jar
2021
︎ Client: Personal

We live with people – family, friends, colleagues, neighbors. We all have our own affiliations. We communicate and socialize with them every day. When doing so, it is often necessary to talk about money. Money is not what makes or breaks a community, but we all know its importance in keeping a community going.

When it comes to managing a club, organization, association etc., one person must often collect and manage funds or dues from everyone. We simplify this process by introducing a virtual jar, O Jar.





USPS Delivers
2020
︎ Client: USPS
︎ Agency: MRM New York
︎ www.uspsdelivers.com

USPS Delivers drives thought leadership and lead generation. We aim to cement USPS as a leading voice in the marketing and shipping industries through the creation and distribution of thought-provoking original content. In the process, we successfully deliver quality sales leads to the USPS sales team.

By conducting proprietary research and consulting with industry professionals and USPS experts, we can help find the best way forward for a business of any size.



︎ Client: US Army
︎ Agency: McCann World Group
︎ Download In Our Boots

In Our Boots is the U.S. Army’s new recruitment marketing effort for prospective recruits. This is an immersive virtual reality experience to inspire and inform brave young men and women when it comes to considering a future in the U.S. Army. By engaging with In Our Boots, the young Americans will experience, what it is like to be an Army Soldier on a mission with their team.

The prospects can follow the following career fields as they lead their teams through high intensity missions:
︎︎︎Special Operations Sniper
︎︎︎Explosive Ordnance Disposal Technician
︎︎︎Tank Commander
︎︎︎Unmanned Aircraft Systems Operator

The integrated campaign can be experienced through the interactive campaign landing experience (goarmy.com/inourboots) or In Our Boots app featured on iOS, Google Play and Oculus GO stores. Spots ran on digital streaming platforms, social platforms, local print and radio. The direct mail component to the campaign included custom VR goggles that allowed prospects to engage in a fully-immersive #InOurBoots experience.

2020
︎︎︎ One Show Mobile/AR, VR, MR – Shortlist
︎︎︎ One Show Interactive & Online/AR, VR, MR – Shortlist

2019
︎︎︎ Cannes Entertainment Lions – Shortlist







Om
2019
︎ Client: Personal

Om encourages people to join yoga by helping them register classes and follow up the instructor during class. Furthermore, users can improve their yoga skills throughout the assignment session.

An intelligent Yoga mat that helps you take your Yoga practice to the next level. The Smart Mat detects when you're out of alignment and gives you real-time feedback on how to correct your pose.





Minyoung Park © 2024
Kirkland, WA
︎︎︎ ︎Résumé
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