︎ Client: US Army
︎ Agency: McCann World Group
︎ Download In Our Boots
In Our Boots is the U.S. Army’s new recruitment marketing effort for prospective recruits. This is an immersive virtual reality experience to inspire and inform brave young men and women when it comes to considering a future in the U.S. Army. By engaging with In Our Boots, the young Americans will experience, what it is like to be an Army Soldier on a mission with their team.
The prospects can follow the following career fields as they lead their teams through high intensity missions:
︎︎︎Special Operations Sniper
︎︎︎Explosive Ordnance Disposal Technician
︎︎︎Tank Commander
︎︎︎Unmanned Aircraft Systems Operator
The integrated campaign can be experienced through the interactive campaign landing experience (goarmy.com/inourboots) or In Our Boots app featured on iOS, Google Play and Oculus GO stores. Spots ran on digital streaming platforms, social platforms, local print and radio. The direct mail component to the campaign included custom VR goggles that allowed prospects to engage in a fully-immersive #InOurBoots experience.
2020
︎︎︎ One Show Mobile/AR, VR, MR – Shortlist
︎︎︎ One Show Interactive & Online/AR, VR, MR – Shortlist
2019
︎︎︎ Cannes Entertainment Lions – Shortlist
︎ Agency: McCann World Group
︎ Download In Our Boots
In Our Boots is the U.S. Army’s new recruitment marketing effort for prospective recruits. This is an immersive virtual reality experience to inspire and inform brave young men and women when it comes to considering a future in the U.S. Army. By engaging with In Our Boots, the young Americans will experience, what it is like to be an Army Soldier on a mission with their team.
The prospects can follow the following career fields as they lead their teams through high intensity missions:
︎︎︎Special Operations Sniper
︎︎︎Explosive Ordnance Disposal Technician
︎︎︎Tank Commander
︎︎︎Unmanned Aircraft Systems Operator
The integrated campaign can be experienced through the interactive campaign landing experience (goarmy.com/inourboots) or In Our Boots app featured on iOS, Google Play and Oculus GO stores. Spots ran on digital streaming platforms, social platforms, local print and radio. The direct mail component to the campaign included custom VR goggles that allowed prospects to engage in a fully-immersive #InOurBoots experience.
2020
︎︎︎ One Show Mobile/AR, VR, MR – Shortlist
︎︎︎ One Show Interactive & Online/AR, VR, MR – Shortlist
2019
︎︎︎ Cannes Entertainment Lions – Shortlist
︎ Client: Student Project
︎ Team: Jisoo Hong & Ji Hoon Kim
︎ Press: AdAge, Adweek, PSFK +More
Kids love asking questions. Unfortunately, when they search on Google, the results are sometimes difficult for them to understand. When kids use Google Assistant, it will detect their age by analyzing their pitch and pronunciation. Then, it will automatically simplify the answer to make it easier for kids to understand.
2017
︎︎︎ AKQA Cannes Future Lions – Winner
︎ Team: Jisoo Hong & Ji Hoon Kim
︎ Press: AdAge, Adweek, PSFK +More
Kids love asking questions. Unfortunately, when they search on Google, the results are sometimes difficult for them to understand. When kids use Google Assistant, it will detect their age by analyzing their pitch and pronunciation. Then, it will automatically simplify the answer to make it easier for kids to understand.
2017
︎︎︎ AKQA Cannes Future Lions – Winner